MARKETING THAT MOVES PEOPLE
Purpose-Driven Marketing For Companies That Exist To Make A Difference.
At ROYA, we don’t just market your brand — we invite people into your mission.
We specialize in helping nonprofits and purpose-driven organizations transform missions into movements.
Through strategic marketing, powerful storytelling, and purpose-driven events we help your mission grow.
We help you turn supporters into ambassadors and moments into momentum by immersive storytelling, shared experiences, and intentional community-building.
Most agencies promote a message.
ROYA helps people feel it.
How we can serve you:
You are doing world-changing work — but don’t have the time, clarity, or strategy to communicate your mission in a way that moves people. ROYA comes alongside your team to help you tell your story with excellence, steward your donors well, and build a strategy that creates long-term sustainability.
Brand + Marketing Strategy
Build a clear, aligned strategy so your message is consistent everywhere.
Pain Points We Solve:
“Our brand feels scattered.”
“We don’t know what to say or how often to say it.”
“We need a measurable plan, not random efforts.”
What We Offer:
Brand clarity + messaging guide
Annual or quarterly marketing strategy
Donor journey mapping (awareness → engagement → giving → advocacy)
Social media strategy tailored for purpose-driven companies
Email marketing strategy
Content planning and storytelling rhythms
Why This Matters:
Most organizations don’t need more content — they need a clear, intentional plan that keeps donors and volunteers connected all year long.
Fundraising Event Creative + Production
Bring your mission to life through unforgettable experiences.
Pain Points We Solve:
“Our events could be more meaningful and engaging.”
“We need better videos and storytelling at our gala.”
“We don’t have a cohesive theme or flow.”
What We Offer:
Event theme + messaging development
Complete story arc for your gala/program
Impact videos (testimony stories, founder stories, day-in-the-life films)
Scriptwriting for hosts, speakers, and transitions
Support with run-of-show + fundraising moment
Presentation decks and screens content
On-site production support and event management
Why This Matters:
A strong story at an event doesn’t just touch hearts — it opens hands. We help design experiences that inspire generosity and action.
Story-Driven Campaigns
Transform your mission into a compelling narrative that YOUR AUDIENCE can feel.
Pain Points We Solve:
“We struggle to communicate the heart behind our mission.”
“We need higher donor engagement.”
“Our year-end or seasonal campaigns feel rushed and unclear.”
What We Offer:
Campaign concept + theme development
Storyboarding + messaging strategy
Testimonies, impact stories, and narrative arc creation
Donor-centered language that builds emotional connection
Full campaign content package (emails, landing pages, scriptwriting, social assets)
Why This Matters:
A clear, emotional story is the #1 factor in donor giving. We help you tell it with clarity, honor, and impact.